Make Your Future Here.
Current and future customers need you in West Michigan Watch the VideoDownload Full ProposalSweet Spot for Ice Cream and more
With rich agricultural resources and a workforce 7,300 strong, West Michigan’s “sweet spot” is food processing.
Why Do Business Here?
“As we expand availability of Hudsonville Ice Cream to additional states in the Midwest, we are deeply committed to investing in our hometown and the facilities where all our innovation, development and production takes place. West Michigan’s robust food and manufacturing industry, from ice cream and dairy to world-class brewers, highly skilled workforce and very reasonable cost of living make this an ideal location for food processing companies and those who supply these food and beverage producers.”
– Kevin Phillips and CJ Ellens, Hudsonville Ice Cream

Power & Infrastructure
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HPBW recently completed Holland Energy Park, the world’s first power plant to earn the Envision Award for sustainable infrastructure. Holland Energy Park features the latest combined-cycle natural gas technology to meet the demands of our growing businesses now and for years to come.

Vibrant Culture
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Ranked as one of the best places to start a business, live, work, and retire in the nation, we foster a community that makes the human life healthier and richer. West Michigan ranks top for philanthropy, and has over two thousand acres of parks, trails, award-winning golf courses and skiing, and several award winning beaches. We are home to art galleries and sculpture parks with outdoor concert venues such as Meijer Gardens and indoor venues of all sizes, and we are a regular draw for Broadway theater productions. From work to play, West Michigan is at the top of the list.
Site Selection
West MI has several opportunities for manufacturers to relocate into the area, either with existing facilities or opportunities for build-to-suit. The Lakeshore Advantage team will work with you to understand your specific requirements for a facility, conduct a site/building search, and facilitate tours and connections for those opportunities. One currently available facility, located in the Holland area, may be an ideal fit for a new food packaging manufacturing operation.

Transportation & Logistics

Michigan Food Processing Industry
Our state ranks No. 1 nationally in the production of low fat ice cream mixes and No. 6 in U.S. milk production.
Agriculture, food processors, and related businesses employ 923,000 Michiganders — 22% of the state’s workforce.
Michigan is home to 2,166 licensed food processors generating nearly $25 billion in economic activity, making Michigan 19th in the nation for food processing.
The food and agriculture industry contributes $101.2 billion annually to the state’s economy.
First
Best Small City
to Start a Business
WalletHub
2016, 2017 and 2018
Fastest
Growing Economies
in the U.S.
Forbes
FIrst
Place for Millennials
to get a job and start a life.
Business Insider
THIRD
Top Ten Best Places
for Families
Livability
Top TEN
State for Manufacturing
Global Trade Magazine, 2019
You’re in Good Company
See the world class employers and food manufacturers that have operations in Allegan and Ottawa counties.

Our Investment
Lakeshore Advantage is your concierge in securing a West Michigan business location, connecting you with whatever resources are needed to succeed here. Our schools and tech centers are becoming highly connected to our employers, aware of competencies and skills local companies are looking for in their next hires. We will help you navigate the state and local incentives to make your investment in West Michigan a great decision for you.
Incentive Programs
West Michigan knows how to ensure innovative companies thrive. Our state corporate tax rate is 6%. The State of Michigan, the City of Holland, Holland Board of Public Works and workforce training support resources including Grand Rapids Community College and West Michigan Works! work to understand each employer’s needs and ready the workforce to provide skills and training needed for the job.
Community Development Block Grant (CDBG) | A federal grant program that offsets the costs related to the purchase of machinery and equipment. |
Industrial Property Tax Abatement (PA 198) | Local financing tool that decreases real property taxes by 50% for up to 12 years. |
Jobs Ready Michigan Program | State grant assistance for talent recruitment and job training in high-impact occupations. |
Michigan Business Development Program | State grant assistance for the creation of qualified new jobs or investment. |
New Markets Tax Credits (NMTC) | A federal tax credit that subsidizes building or equipment purchase/construction. |
Personal Property Tax Reform | Exemption of personal property taxes on property used for industrial processing or related activities. |
About West Michigan
Natural beauty. Wonderfully livable communities. Smart workers with a can-do attitude. We design, engineer and make the next big advancements in automation, automotive, advanced energy storage, food innovation and office furniture here.
Our Region at a Glance

399,284 Population
37 Median Age
22.2 Minute Average Commute
26.2% Manufacturing Employment

144,223 Households
158,404 Housing Units
$168,350 Median Value of Owner-Occupied Housing

91.7% High School Graduation or Higher
28.1% Bachelor’s Degree or Higher
How We Stack Up
Grand Rapids MSA | Ottawa County, MI | Allegan County, Mi | ||
---|---|---|---|---|
Population Estimate (2019) | 1,081,457 | 293,494 | 115,250 | |
High school graduate or higher (percent of persons age 25+ years, 2018 ACS Survey) |
90.9% | 92.6% | 90.7% | |
Bachelor’s degree or higher (percent of persons age 25 years+, 2018 ACS Survey) |
32.4% | 33.5% | 22.7% | |
Manufacturing Employment (as percentage 2018 ACS Survey) | 26.2% | 24.9% | 27.5% | |
Reported Annual Violent Crimes / National Average | 3.27 | 2.32 | 1.92 |
Sights of West Michigan
Make Your Future Here.
Great people, strong community, low cost of resources and business-friendly tax structure make West Michigan a great place to do business.
Why Michigan Package Download

Amanda Murray
Vice President, Business Solutions Lakeshore Advantage
201 West Washington Ave. Loft 410
Zeeland, MI 49464
Office. 616.772.5226